On July 18th, the ”Vitality China Research Bank" interview group went deep into Liaoyuan City to explore the in-depth practice of characteristic industries and urban-rural integration in the workshop where the machines roared. Walking into the intelligent workshop of the socks factory in Liaoyuan Hosiery Park, a digital intelligent hosiery machine is running at high speed, and the silk thread is woven into socks under the precise control of the robotic arm. Hundreds of pairs of cotton socks are offline from the assembly line every minute. In the exhibition hall of the park, there are a wide range of functional socks. Among them, the self-heating ski socks independently developed by the park can heat up by 8-12 degrees Celsius. Relying on such innovative products, the company has created its own brand “meet in person”, working together online and offline. Not only did it set up three direct stores in Liaoyuan, Chengdu and Hunchun, but it also expanded its sales through live broadcasts, with the highest online single-day sales exceeding 4 million yuan.
“Last year, brand sales exceeded 200 million yuan, and behind this is the support of the whole chain. "The words of Jin Hua, chairman of Northern Socks Group, pointed out the radiation effect of the industrial chain. This park covering an area of 1 million square meters has attracted more than 1,200 enterprises to settle in, and 45,000 urban and rural laborers are employed here. Among them, more than 400 enterprises founded by more than 4,000 college students have built a complete industrial chain from raw material supply to e-commerce logistics. In order to further strengthen the advantages of the industrial chain, the group has continuously promoted the digital intelligent transformation of 10,000 hosiery machines, promoted the expansion of the modern textile industrial park in the new territory, and attracted upstream and downstream enterprises such as R&D and raw materials to gather, thereby forming a more perfect industrial ecology. In Liaoyuan, the industrial chain is not only an economic chain, but also a people's livelihood link connecting cities and villages. The characteristic industries here are using the whole chain thinking to weave a new picture of “strong industrial base, urban and rural progress, and people's income”, so that the results of high-quality development can truly benefit the people in urban and rural areas.
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